Voter Data

Overview

TargetSmart compiles and maintains a national database of registered voters and the unregistered voting age population that contains contact information, voting , geographic, and demographic information on nearly 240 million adults.  Our voter data is compiled directly from state and county government sources and is constantly being updated and enhanced.  TargetSmart provides political organizations and campaigns with a highly-accurate, robust set of capabilities that supporting a variety of political purposes, including fundraising, voter targeting and contact, voter registration, GOTV, and constituent management.

Specific features include:

• Multi-sourced, best-of-breed consumer data content from industry-leading data sources
• "Unregistered Voting Age Population" lists, selectable by political geographies and consumer demographic data to support highly-targeted voter registration initiatives
• Web-based access to high-quality lists, with the ability to select using hundreds of political, geographic, census, and consumer data characteristics
• Lightning-fast access to contact information updates such as address hygiene, phone number append, and email append

Key Features

Unlike most national marketing databases that were built to serve commercial direct marketers, TargetSmart has compiled its voter database with the sole purpose of helping political organizations and campaigns address several key challenges, including:

• How to cost-effectively tap into a new universe of donors
• How to accurately identify individuals that are registered to vote
• How to accurately find segments of voters for research based on both voting and demographic characteristics
• How to target voters that will support a particular candidate or issue
• How to predict which voters are most likely to vote

For years, political organizations have had to invest in time-consuming and expensive projects to merge voter information with other data sources in order to gain insight and solve political problems. Now, with TargetSmart, the leg work is done and this combined set of data is much more simple, efficient, and cost-effective to access than ever before.