TargetSmart Management

Steve Brighton

Steve is a data industry veteran and former CEO of both InfoBase, one of the world’s largest providers of consumer demographic and lifestyle information, and Direct Media, one of the nation’s largest direct response list management and brokerage firms. Steve held a wide variety of senior management positions during his 15-year career with Acxiom Corporation, most recently with responsibility for Acxiom’s Financial Services Sales Organization, which generated nearly half a billion dollars in annual revenue. Prior to joining Acxiom, Steve had a successful sales and marketing career with IBM, eventually heading up IBM’s sales training program. Steve served in the US Marine Corps and is a graduate of the United States Naval Academy.

Drew Brighton

Drew has spent his entire career successfully creating, managing, and delivering high-quality, data-driven solutions. In 10 years with Acxiom Corporation, one of the world’s largest data companies, he held a wide range of roles in sales, product management & development, and client services. Drew served as product manager for Acxiom’s flagship product, AbiliTec, and he pioneered Opticx, one of the data industry’s first data quality assessment tools. He has a unique ability to understand data at both the “bit” level and the “board” level, which he uses to conceptualize, implement, and support large-scale and strategic data-driven projects. Drew graduated from Hendrix College in Conway, Arkansas with a BA in Economics.