Consumer Data

Overview

TargetSmart sources its demographic, lifestyle, and interest data from a variety of leading consumer data providers.  We research and test each of our data suppliers to ensure that we're providing our clients with the most complete and accurate source of consumer information possible.  While other providers focus on cost, we focus on quality, and our clients can see the difference.

Specific features include:

• Multi-sourced unregistered voting age population lists from several nationally-recognized compiled marketing list providers.
• Best-of-breed data sourcing for specific, politically-important data variables such as occupation, educational attainment, presence of veterans in the household, and many others.
• Frequent updates - our consumer data is refreshed a minimum of 6 times per year, ensuring that our clients get fresh, accurate, and timely data in their lists.

Key Features

Unlike most voter list companies, TargetSmart focuses heavily on the consumer data content that we deliver to our clients.  We leverage both the data and marketing techniques that commercial marketers have perfected over the years and from which political organizations can benefit significantly.  For years, political organizations have had to invest in time-consuming and expensive projects to merge voter information with consumer data sources in order to gain insight and solve political problems. TargetSmart provides this combined set of data set to our clients in a simple, efficient, and cost-effective way giving our political clients easier and more affordable access to this powerful information than ever before.