Geographic Data

Overview

Geo-Spatial Targeting & Analysis

Everyone is focused on answering the 'who' question, but many times just as important is answering the 'where' question. TargetSmart has robust geo-spatial capabilities that help our clients pinpoint exactly where their audience is and how to most effectively reach them.

Specific features include:

• Geocoding and mapping solutions
• Radius list selections - the ability to produce targeted lists based on distance (in miles or minutes) from a specific location
• Geographic overlays - appending political and other geographic boundaries to clients lists

Key Features

• High-quality geo-coding capabilities that maximize coverage & accuracy based on quality geo-data sourcing and address quality solutions.
• Spatially-enabled databases that allow us to target and match based on proximity to a location.
• Integration with many other mapping and geo-spatial applications to assist with integration of geographic data with voter and consumer information applications.