Geo-Spatial Targeting & Analysis
Everyone is focused on answering the 'who' question, but many
times just as important is answering the 'where' question.
TargetSmart has robust geo-spatial capabilities that help our
clients pinpoint exactly where their audience is and how to most
effectively reach them.
Specific features include:
Geocoding and mapping solutions
- Radius list selections - the ability to produce targeted lists based on distance (in miles or minutes) from a specific location
- Geographic overlays - appending political and other geographic boundaries to clients lists
- High-quality geo-coding capabilities that maximize coverage & accuracy based on quality geo-data sourcing and address quality solutions.
- Spatially-enabled databases that allow us to target and match based on proximity to a location.
- Integration with many other mapping and geo-spatial applications to assist with integration of geographic data with voter and consumer information applications.