Voterbase

What is TargetSmart VoterBase?

TargetSmart VoterBase is a suite of data products designed to provide a highly-accurate, robust set of capabilities supporting a vast array of political purposes, including fundraising, voter targeting and contact, voter registration, GOTV, and constituent management.

Specific features include:

• Multi-sourced, best-of-breed data content from industry-leading data sources
• "Unregistered Voting Age Population" lists, selectable by political districts and consumer demographic data to support highly-targeted voter registration initiatives
• Web-based access to high-quality lists, with the ability to select using hundreds of political, geographic, census, and consumer data characteristics
• Lightning-fast access to common data services such as address cleanup, phone number append, and email append

Why Voterbase?

Unlike most national marketing databases that were built to serve commercial direct marketers, VoterBase has been constructed with the sole purpose of helping political organizations and campaigns address several key challenges, including:

• How to cost-effectively tap into a new universe of donors
• How to accurately identify individuals that are registered to vote
• How to accurately find segments of voters for research based on both voting and demographic characteristics
• How to target voters that will support my candidate or issue
• How to predict which voters are most likely to vote

For years, political organizations have had to invest in time-consuming and expensive projects to merge voter information with consumer information in order to gain valuable insight and solve political problems. Now, with VoterBase, the leg work is done and this combined set of data is much more simple, efficient, and cost-effective to access than ever before.