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What is TargetSmart VoterBase?
TargetSmart VoterBase is a suite of data products designed to provide a highly-accurate, robust set of capabilities supporting a vast array of political purposes, including fundraising, voter targeting and contact, voter registration, GOTV, and constituent management.
Specific features include:
- World-class data content from a variety of industry-leading suppliers.
- “Unregistered Voters” overlaid with political districts and demographic data to support highly-targeted voter registration initiatives.,
- Web-based access to high-quality voter lists, with the ability to select lists of voters using hundreds of political, geographic, census, and commercial data characteristics.
- Lightning fast access to common data services such as address cleanup, phone number append, and email append.
- Ethnicity selects from the premier provider of Ethnic Coding software, Ethnic Technologies. |
Why VoterBase?
Unlike most national marketing databases that were built to serve commercial direct marketers, VoterBase has been constructed with the sole purpose of helping political organizations and non-profit groups address several key challenges, including:
- How to cost-effectively tap into a new universe ot political donors.
- How to identify individuals that are not registered to vote.
- How to accurately find segments of voters for research based on both voting and demographic characteristics.
- How to target voters that will support my candidate or issue.
- How to predict which voters are most likely to vote.
For years, political organizations have had to invest in time-consuming and expensive projects to merge voter information with consumer information to gain valuable insight and solve political problems. Now, with VoterBase, the leg work has been completed and using this combined set of data it is a much simpler, efficient, and cost-effect effort.
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