List Creation

Powered by our industry-leading data, the ListBuilder tool lets you build, analyze, and export highly customized lists for online and offline use in minutes. ListBuilder gives you self-service access to hundreds of demographic, behavioral, and political variables so you can reach exactly the right people, every time.

The ListBuilder Difference

Superior Data

TargetSmart offers the most comprehensive and accurate data in the industry.

Speed to Activation

Campaigns move fast; go from idea to execution in hours, not days.

Online + Offline Integration

Lists can be deployed online and offline, enabling easy syncing across programs.

41x

FUNDRAISING ROI

Using ListBuilder, a campaign generated a remarkable 41x fundraising ROI—raising more than $6,100 from a targeted audience of just 1,418 voters with a 3.7% donation rate.

ListBuilder Capabilities

Analyze Audiences with Precision

Explore and refine audiences using hundreds of data points across demographics, voting behavior, activism, and lifestyle.

Create Lists in Minutes

Build and export your voter lists quickly and easily using TargetSmart’s intuitive self-service interface.

Activate Across Channels

Deploy the same audience seamlessly across offline (canvassing, phone, SMS) and digital (streaming, social, display) programs.

Operate with Ease

Move quickly with functionality designed for both strategists and practitioners, and for every type of political organization (including vendors).

Scale Efficiently and Affordably

Support programs of any size, from local campaigns to national efforts, with flexible and cost-effective list building.

Let’s Get Started

ListBuilder is trusted by progressive campaigns, organizations, and vendors to build high-performance audiences for GOTV, persuasion programs, and fundraising outreach. Find out how it can help your team win: